It's A Long Way From Penny Apples

An Inspiring True Story of Grit, Determination, and Triumph

It's a Long Way from Penny Apples is the extraordinary memoir of Irish entrepreneur Bill Cullen. First published in 2003 by Coronet Books, this heartfelt and often humorous autobiography traces Cullen’s journey from the slums of Dublin to the top of the business world, offering a powerful testament to resilience and hard work.

From Humble Beginnings to Unbelievable Success

Born into a large, working-class family during post-war Ireland, Bill Cullen learned the value of perseverance early in life. Selling fruit and vegetables on the street with his mother, he faced poverty, limited opportunities, and countless obstacles. But through sheer grit, charm, and determination, Cullen rose through the ranks of the motor trade to become one of Ireland’s most respected business leaders.

Uplifting, Candid, and Full of Heart

More than just a rags-to-riches tale, It's a Long Way from Penny Apples is a deeply personal account of family, community, and ambition. Bill Cullen’s storytelling is engaging, authentic, and brimming with Irish spirit. This book is perfect for readers who love real-life success stories and motivational memoirs that inspire and entertain in equal measure.

A remarkable journey that proves anything is possible — no matter where you start.